Samsung launches 98″ 8K QLED TV in Malaysia

Sung Hwan Joo (left), Business Director of Consumer Electronics & Audio Visual Divisions, Samsung Malaysia Electronics and Jimmy Tan, Head of Consumer Electronics, Samsung Malaysia Electronics at the launch of Samsung's new QLED 8K TV.
Sung Hwan Joo (left), Business Director of Consumer Electronics & Audio Visual Divisions, Samsung Malaysia Electronics and Jimmy Tan, Head of Consumer Electronics, Samsung Malaysia Electronics at the launch of Samsung’s new QLED 8K TV.


Samsung Malaysia Electronics launched its 98” QLED 8K TV – its largest model so far – adding to its 2019 TV lineup today.


Those eager to see what the latest Samsung technology can offer in terms of sound and vision should head to Centre Court, Mid Valley Megamall in Kuala Lumpur from today till May 12 where Samsung will be holding an exhibition of its 2019 range of QLED TVs.


The new Samsung QLED 8K TVs come equipped with Samsung’s propriety Quantum Processor, an AI-powered picture and sound processing semiconductor technology which enables a significantly improved entertainment experience. It upscales lower resolution content to 8K resolution which solves the issue of lack of native 8K content in the market.


“Samsung has been the global leader in TV for 13 consecutive years. Throughout the years we are committed to delivering quality and innovative products through the understanding of our consumers’ need today. With the unveiling of our QLED 8K TV today, we are bringing a new dimension of reality through our 98” display.


“Our proprietary technology in Quantum Processor 8K once again raised the bar by upscaling the lower resolution content you watch to near 8K quality. We couldn’t be more excited to bring you one giant leap for reality with our Samsung QLED 8K TV,” said Jimmy Tan, Head of Consumer Electronics of Samsung Malaysia Electronics.


Unveiled by Samsung as an industry first, the machine-learning Quantum Processor employs its AI capabilities to learn and compare millions of images that help it to calibrate lower-resolution sources and optimize them into 8K-quality content regardless of the original format.


With that, the issue of currently-limited native 8K content is a non-issue for Samsung’s 2019 QLED TVs, therefore earning the TVs a prestigious Innovation Award at CES 2019. This is Samsung’s smartest and most powerful TV yet.


Samsung Q900R 98" 8K Smart QLED TV
Samsung Q900R 98″ 8K Smart QLED TV


The key products in the 2019 QLED line-up include a suite of 8K and 4K TVs, such as the 8K Q900R that ranges from 65-inch to 98-inch in size, as well as the 4K Q90R, Q75R and Q60R that range from 49-inch to 82-inch in size. In total, the expanded 2019 QLED line-up features more than 20 models and includes more large-screen models.


Equipped with an upgraded Ultra Viewing Angle technology, Samsung’s 2019 QLED TVs will allow for backlight to pass through the TV’s panels more evenly onto the screen, thanks to the improved panel structure and new screen calibration algorithms which enhance the TV’s viewing angles. It delivers consistently stunning picture quality from every viewing angle without glare or reflections in the daytime or in brightly-lit rooms.


Along with several picture quality upgrades in 2019, the adoption of Direct Full Array models1 has nearly doubled from last year. Direct Full Array technology puts backlit LEDs behind the panel for precise brightness control, allowing the light to be adjusted individually to create deeper blacks. Algorithms that recognize and adjust black colors more precisely analyse the characteristics of each scene in real-time for brightness distribution and black ratios to control the backlight and help the 2019 QLED TVs deliver superb black color reproduction.


In addition, all Samsung 2019 QLED TVs will feature HDR10+, a premium picture processing format. The QLED 8K TVs will also support HDMI 2.1 (8K 60P) transmission.


Through Magic Screen, Samsung’s QLED TVs elevate the home setting by displaying decorative content, useful information, your own photos, and can even mimic the texture of the wall behind it. In addition, an even wider variety of themes are now available, which allows users to further customise Magic Screen to complement the décor of their homes. Customers can also sync their ambient screens with music when the TV is not in active use.


Samsung QLED TVs come with an automatic light control sensor as well, allowing it to adapt its brightness levels to give users the optimal viewing experience, regardless of whether you’re watching TV late at night or in the bright morning sunshine.


However, you will need to have a deep pocket to own the Samsung 98″ QA900R 8K Smart QLED TV as it is priced at RM299,999. — By Lam Seng Fatt



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